Ecommerce
There has never been a more opportune moment for small businesses to embrace online selling. eCommerce is thriving across nearly every industry, and modern cloud-based tools now make it easier and more affordable than ever to operate a polished, fully functional online store.
Today’s consumers expect even the smallest businesses to offer online shopping. Our research at Direstack shows that 56% of customers expect small businesses to have eCommerce capabilities. With many small enterprises already reaping the benefits, those not yet selling online risk falling behind their competitors.
Even customers who prefer to shop in person still want access to product information online — 62% say they research products on a business’s website before making an in-store purchase.
If you’re not selling online, consider the vast audience you could be missing. eCommerce enables you to reach customers far beyond your local market — even globally — unlocking powerful opportunities for growth and increased revenue.
Many small businesses in Kuwait are recognizing this potential, often starting by listing products on platforms like Facebook or eBay. However, this doesn’t project the professionalism today’s consumers expect. A true advantage of eCommerce is that it levels the playing field, allowing small businesses to stand alongside major brands — and major brands don't direct their customers to third-party marketplaces.
Instead, the ideal approach is to integrate a dedicated eCommerce solution into your business website. This enables you to manage your entire sales process — from product promotion to payment collection and delivery coordination — all in one place, with full control over your customer experience.